Farm Asset Protection Platform
Irish Creamery Milk Suppliers' Association
Presented by ProTracs Limited · March 2026 · Confidential
A Solutions-Focused Partnership for Family Farms
Protect what matters. Earn from what you promote.
ProTracs is proposing a strategic reseller partnership with the Irish Creamery Milk Suppliers' Association — Ireland's grassroots family farm organisation, built on finding workable solutions. Through FarmTracs, Ireland's dedicated farm asset protection platform, ICMSA can offer its members a meaningful, practical solution to the growing threat of agricultural theft — while generating a significant and genuinely recurring revenue stream for the association at zero cost to enter.
Families in Ireland
Farmers
Theft Annually
to ICMSA
The Challenge Facing Dairy Farm Families
Agricultural Crime in Ireland
- • Tractors, quad bikes, dairy handling equipment, trailers and farm plant are primary targets for organised theft gangs — dairy farms are particularly exposed due to high-value machinery on site
- • Rural dairy farm locations mean long Garda response times — stolen assets disappear before help arrives, and are rarely recovered without tracking technology
- • Fuel siphoning, tool theft and machinery theft cause significant losses every season — on top of already squeezed margins for family dairy farms
- • Insurance premiums continue to rise as agricultural crime rates increase — ICMSA members need a proactive, workable solution, not just a claim form
- • Traditional security measures such as CCTV and locks offer limited deterrence against professional criminal operations targeting dairy farms
- • Family dairy farms need affordable, always-on protection that works without mains power or Wi-Fi — and without adding administrative burden
FarmTracs is the Solution
FarmTracs is Ireland's dedicated IoT farm asset protection platform — combining real-time GPS tracking, SIM-based cellular and Bluetooth smart network technology, microdot asset tagging, and an AI-powered dashboard to give Irish farmers total visibility and control over their equipment, machinery and assets. At just €5/month per device (ex VAT), it is the most affordable and effective farm protection available on the Irish market — a workable solution that fits the ICMSA ethos.
The FarmTracs Platform
Track, Monitor, Recover — Built for Irish Agriculture
Real-Time GPS Tracking
Live location of all farm assets on one map. Know exactly where your tractors, dairy equipment and farm vehicles are at all times, day or night, from any device.
Instant Theft Alerts
Automated SMS, email and app alerts the moment an asset moves unexpectedly. Geofencing creates virtual boundaries around the farm — any after-hours movement triggers an immediate alert.
Flexible Connectivity
Two proven technologies: SIM-based cellular GPS for real-time tracking on tractors and dairy vehicles, and Bluetooth smart network tags for equipment and machinery — no SIM required, no monthly data cost.
AI-Powered Dashboard
Visual maps of the entire farm with historical data, usage analytics and operational insights — supporting smarter farm management, not just security.
Microdot Asset Tagging
Thousands of microscopic ID discs (0.5mm) applied to equipment. Fluoresce under UV light — providing indisputable proof of ownership to An Garda Síochána.
99.9% Platform Uptime
Enterprise-grade reliability with 24/7 monitoring. Farmers can rely on FarmTracs to be there when it matters most — at 3am when an alert fires.
The ICMSA Partnership Model
Two revenue streams. Zero cost to enter. Lifetime earnings.
Device Sales Commission
Every time an ICMSA member purchases a FarmTracs device through the ICMSA partnership, the association earns a 10% commission on the hardware sale price. Paid per unit sold, with no cap and no minimum.
Example: 500 members each buy 3 devices at avg. €52 = €7,800 commission earned
Monthly Platform Royalty
For every active device on the FarmTracs platform, ICMSA earns €1 per month — for the entire lifetime of that farmer's account. A true passive income stream that compounds automatically as the membership grows.
Example: 500 members × 3 devices = €1,500/month — every month, indefinitely
Platform Pricing: ICMSA members pay €5.00/month per device (ex VAT) for FarmTracs. ICMSA earns €1.00 of every €5.00 collected per active device, every month, forever — with no further action required after sign-up.
Device Range & ICMSA Commission
Every device sold earns ICMSA a 10% commission on the sale price.
PB705
IP68 Bluetooth Asset Tag
Fully waterproof and dustproof — tracks via Bluetooth smart network. Ideal for dairy trailers, slurry equipment and outdoor farm machinery exposed to wash-down and the elements
Device Price
€36
ICMSA Commission
€3.60 / unit
PB703
Bluetooth Asset Tag
Compact and versatile — tracks via Bluetooth smart network. Attach to tools, handheld equipment, milk crates, and smaller dairy farm assets
Device Price
€44
ICMSA Commission
€4.40 / unit
VL110C
GPS Vehicle & Machinery Tracker
SIM-based cellular GPS with real-time live tracking — the right choice for tractors, dairy vehicles and high-value machinery where instant positioning is essential
Device Price
€51
ICMSA Commission
€5.10 / unit
LL705
Long-Range Asset Tracker
SIM-based long-range tracking for premium assets — slurry tankers, bulk milk tanks, bale wrappers and high-value dairy plant and equipment
Device Price
€78
ICMSA Commission
€7.80 / unit
Invisible. Permanent. Irrefutable.
Thousands of microscopic ID discs applied directly to farm equipment surfaces. Visible only under UV light, readable at temperatures exceeding 1,000°C, resistant to chemical degradation. Accepted by An Garda Síochána as legal proof of ownership — the last line of defence when a device goes missing.
Tagging Brush
1,000 microdots
€31
ICMSA earns €3.10
Tagging Tube
3,000 microdots
€35
ICMSA earns €3.50
Tagging Wand
3,000 microdots
€39
ICMSA earns €3.90
ICMSA Revenue Calculator
Drag the sliders to see ICMSA's potential earnings at different adoption levels.
Device Commission
One-time at sign-up
€7,800
Monthly Royalty
Every month, forever
€1,500/mo
Annual Royalty
Per year from platform
€18,000/yr
5-Year Total
Cumulative inc. devices
€97,800
With 500 farms and 3 devices each: ICMSA earns a one-time device commission of €7,800, then €1,500 every month — €18,000 per year from platform royalties alone. Over 5 years, that totals €97,800.
Pilot Programme
We propose launching with a structured 30-day pilot across a small selection of ICMSA member farms — validating FarmTracs in real Irish dairy farming conditions before any wider promotion to the membership. In keeping with ICMSA's ethos, this is a workable, evidence-based approach to partnership.
Duration
30 Calendar Days
Pilot Farms
5–10 ICMSA Members
Sectors
Dairy, Mixed, Organic
Start Date
TBD — By Agreement
Device Installation & Configuration
FarmTracs devices installed and tested across pilot farm assets. Geofences configured per farm boundary. Microdot tagging applied to key equipment. Alert thresholds set to each farmer's preferences — movement alerts, geofence breaches, after-hours activity.
Platform Onboarding & Training
Online training session for pilot farmers covering the FarmTracs dashboard, alert management, geofencing, and how to respond to theft alerts. Designed to be simple — no technical background required. ProTracs support team on call throughout the pilot period.
Pilot Go-Live
Official start of the 30-day operational pilot. All devices live, farmers monitoring their assets, ProTracs team on standby for any queries or technical support needs.
Pilot Review & Rollout Decision
Full evaluation report presented to ICMSA — device performance, farmer feedback, alert accuracy, platform reliability and any issues encountered. Joint decision on full member rollout strategy, marketing approach, and official launch timeline.
Path to Full Rollout
A successful pilot leads to a structured national launch across ICMSA's 14,000+ member base — growing both member protection and ICMSA revenue at every stage.
5–10
ICMSA Member Farms
30-Day Evaluation
500+
ICMSA Member Farms
National member promotion campaign
5,000+
ICMSA Member Farms
Full national ICMSA member programme
Why ProTracs?
Irish Company. Irish Focus.
- • ProTracs is a registered Irish company (Reg. 755105, VAT 4241437BH) with a focus on the Irish market
- • FarmTracs was designed specifically for Irish agricultural conditions — understanding the realities of rural crime that dairy farm families face every day
- • Irish support team — direct access, fast response, no overseas call centres
Proven Platform
- • 99.9% platform uptime — enterprise-grade reliability that farmers and security professionals depend on
- • Deployed across multiple sectors including agriculture, security, and risk management
- • Continuously developed — regular platform updates driven by real customer feedback
Zero Barrier to Entry for ICMSA
- • No setup fees, no minimum commitments, no capital expenditure required from ICMSA to participate
- • ProTracs handles all fulfilment, billing, technical support, and customer service
- • ICMSA simply promotes FarmTracs to members — ProTracs manages everything else
A Workable Solution for Family Farms
- • Real protection for dairy farm families' livelihoods — a practical, evidence-based solution that recovers stolen equipment and deters crime
- • At €5/month, FarmTracs is the most accessible farm protection on the Irish market — achievable for every family dairy farm
- • Reinforces ICMSA's position as a solutions-focused body that delivers tangible, everyday value for its members and their families
Next Steps
We look forward to beginning this conversation with the ICMSA team.
Initial Meeting
A short introductory call or meeting with ICMSA leadership to review this proposal and answer any questions.
Pilot Farm Selection
ICMSA nominates 5–10 willing member farms across different dairy sectors — dairy, mixed dairy/beef, and organic — for the 30-day pilot programme.
Partnership Agreement
Formalise the reseller partnership terms, commission structure, and pilot programme scope with a simple signed agreement.
Pilot Launch & National Rollout
Deploy to pilot farms, review the results at 30 days, and launch the FarmTracs programme to the full ICMSA membership.